What is an e-newsletter ?
An e-newsletter is a letter from your business to your client delivered via e-mail, updating them on the latest products and services which you have to offer. You can use e-newsletters to inform your clients of specials, trends in the market, personnel changes such as when a new staff member joins your company, and wide variety of other things. Your imagination is the limit.
E-newsletters are cheap
Because e-mail is free e-newsletters are extremely cheap to deploy. You can send thousands of them in a single broadcast e-mail to all the clients on your database. Traditionally, a company newsletter needs to be prepared, printed, enveloped and mailed out. By eliminating the last three steps you save a tremendous amount of time and money. Also, with e-newsletters you effectively have no limit to the number of newsletters you send out.
Constructing an e-newsletter
Ideally, a newsletter should to some extent resemble your existing marketing material. Ideally, it should look like your web site and contains links to it so that the recipient can easily follow up if they wish to learn more about a particular product or service mentioned in the newsletter. It should also include contact information.
For some time now, e-mail software has had the ability to embed HTML directly into e-mails. HTML is the page description language used by the web to deliver web pages. By using HTML in an e-mail you can create very impressive e-newsletters very quickly and easily.
Unfortunately, most people know nothing about writing HTML. Usually only web designers work with it. However, for a small fee we are able to construct an HTML template for you that you can then use forevermore to create your newsletters with. The template defines the appearance and shape of the newsletter, where the text will go, which graphics appear and where they sit on the page.
Sending your e-newsletters
Using popular e-mail clients such as Outlook Express makes sending e-newsletters a breeze. Outlook has a special feature called 'stationery' which allows prefabricated e-mails (based on template designs) to be constructed and sent with a few mouse clicks. All you need to do is tell it who you want to send the e-newsletter to, fill in the content, and click send.
Once you have the e-newsletter template you can easily produce e-newsletters for your company for no cost other than the time you spend to write their content. They represent excellent value, and allow you to build and maintain relationships with your clientele. They are an easy way to generate inquiries, and ultimately more business. You only need to get one sale per mail out to make it worthwhile.
We look forward to discussing your needs further. You may contact us here to learn more or arrange a face to face meeting.